March 4, 2024

Apple’s Imaginative and prescient Professional will launch within the U.S. on February 2, the corporate mentioned in a press launch Monday, with pre-orders starting January 19.

Pre-orders will open at 5 PM Pacific Time on the nineteenth, in accordance with the Imaginative and prescient Professional’s product web page.

The corporate additionally mentioned that prescription lens inserts for the Imaginative and prescient Professional would price $149, and that the headset would have 256 GB of storage.

Apple shares rose three-quarters of a p.c in pre-market buying and selling Monday.

The $3,500 headset is Apple’s reply to Meta’s Quest headsets, and has reportedly been in improvement for years. Apple introduced the product at its Worldwide Builders Convention in 2023.

“The period of spatial computing has arrived,” Apple CEO Tim Prepare dinner mentioned in Monday’s launch. The headset is powered by Apple’s M2 chip, the identical one utilized in its computer systems.

The Imaginative and prescient Professional is Apple’s first new product class because the Apple Watch launched in 2015. Analysts and specialists don’t anticipate the headset to drive vital income initially. UBS, for instance, anticipates that Imaginative and prescient Professional income might be round $1.4 billion, a “comparatively immaterial” quantity.

Many corporations have made a digital actuality push prior to now, however to date, these efforts haven’t led to widespread adoption for shoppers or enterprise prospects.

The Imaginative and prescient Professional boasts a brand new working system, dubbed visionOS, alongside an enter system that enables prospects to make use of their eyes, arms and voice to regulate the headset. Apple says that various productiveness and creativity apps will work with Imaginative and prescient Professional, together with Microsoft’s Workplace suite and Salesforce’s Slack.

With the brand new headset, Apple goals to alter how shoppers expertise gaming and video content material. Customers will be capable of watch video from Apple TV+ and quite a few different platforms on a virtual-reality display “that feels 100 toes vast,” the corporate wrote within the launch.