February 21, 2024

Gmail is reportedly making it simpler to do away with bulk emails with a extra distinguished ‘unsubscribe’ button subsequent to the sender’s identify. Nonetheless, the brand new function has solely been noticed on the Gmail iOS app, and it’s not but clear if it is going to make its strategy to the corporate’s Android app.

In accordance with a report by Android Authority, the brand new unsubscribe button on the Gmail app on iOS is positioned slightly below the topic line of the e-mail and above the content material of the e-mail.

The report notes that the brand new unsubscribe button is a marked enchancment over the earlier technique, which required customers to faucet the three-dot menu on the high of the message window and choose the unsubscribe choice, or navigate to the underside of the e-mail to search out the sender’s unsubscribe button. The brand new method can also be similar to Gmail’s method on the net model of the app, the place the unsubscribe button is positioned under the topic line and subsequent to the sender’s particulars.

The Android Authority report additionally notes that this isn’t the primary time that Google has launched new options to iOS forward of its personal Android platform. Up to now, the Mountain View, California-based firm has introduced different options to iOS first, together with including the flexibility to crop movies in Google Pictures and deleting the final quarter-hour of looking historical past.

Nonetheless, this isn’t the primary time Google has tried to make customers’ inboxes safer and spam-free. In a weblog put up in October this yr, the corporate added new necessities for bulk senders (outlined as sending greater than 5,000 messages to Gmail addresses in a day), together with the addition of a one-click unsubscribe button.

“You shouldn’t have to leap by means of hoops to cease receiving undesirable messages from a selected e mail sender. It ought to take one click on. So we’re requiring that enormous senders give Gmail recipients the flexibility to unsubscribe from industrial e mail in a single click on, and that they course of unsubscription requests inside two days.” Google mentioned within the October blogpost.

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Revealed: 25 Dec 2023, 04:42 PM IST