March 4, 2024
Zomato has elevated the platform price it fees customers for meals supply to Rs 4 per order in its key markets from Rs 3, in response to info on the corporate’s app and folks within the know. This price hike of 33% is efficient January 1.

On Sunday, New Yr’s Eve, the Gurugram-based firm had briefly elevated the platform price to as excessive as Rs 9 per order in sure markets for some orders. On this New Yr’s Eve, Zomato’s deliveries hit an all-time excessive — it delivered as many orders on Sunday because it had dealt with on December 31 in 2015, 2016, 2017, 2018, 2019 and 2020 mixed, chief government Deepinder Goyal wrote in his social media posts.

Elevate Your Tech Prowess with Excessive-Worth Talent Programs

Providing School Course Web site
MIT MIT Expertise Management and Innovation Go to
IIM Lucknow IIML Government Programme in FinTech, Banking & Utilized Danger Administration Go to
IIM Kozhikode IIMK Senior Administration Programme Go to

The listed firm began charging the flat platform price in August 2023. Initially Rs 2 per order, it was subsequently elevated to Rs 3 in most of its main markets.

“These are enterprise calls which we take foundation numerous components every so often,” a Zomato spokesperson instructed ET on the platform price hike, however didn’t present additional particulars.

Zomato’s greatest rival, Bengaluru-based Swiggy, additionally fees such a platform price on its food-delivery orders. Prosus-backed Swiggy too final 12 months began with a Rs 2 price, which was later elevated to Rs 3.

Zomato levies the platform price along with the supply cost, which is waived for purchasers of its loyalty programme, Zomato Gold, who make an upfront fee and get advantages resembling reductions and free supply. The platform price, nevertheless, is relevant to Zomato Gold members as effectively.

Uncover the tales of your curiosity

Zomato-owned quick-commerce platform Blinkit levies a dealing with cost of Rs 2 on each order.In its July-September quarterly outcomes, Zomato’s administration had attributed the development in its take price — or the share of what the corporate makes on each order — for meals supply to the introduction of the platform price.

In keeping with a analysis observe by Jefferies in November, Zomato’s take price within the September quarter of fiscal 2024 was 24.1%, enhancing 28 foundation factors (0.28 proportion level) from a 12 months earlier and 32 foundation factors from the earlier three-month interval.

The report estimated Zomato to have delivered round 190 million orders through the quarter, 14% larger from the identical interval final 12 months.

The three-month interval ended September 30 noticed Zomato put up its second consecutive quarterly web revenue. It reported a revenue after tax of Rs 36 crore through the quarter. Within the April-June quarter, it had reported a web revenue of Rs 2 crore.

On October 10, ET reported, citing a UBS report that prospects of food-delivery and quick-commerce platforms had been broadly agnostic to marginal will increase in prices and that such non-delivery charges supplied a income upside and helped unit economics for the businesses.

ET had reported on September 2 that a number of consumer-focussed web platforms, together with Uber, BigBasket’s quick-commerce vertical BB Now and Zepto had been levying a per order, or per reserving, price to enhance their unit economics.

Shares of Zomato had been buying and selling 0.8% larger at Rs 124.70 on the BSE Monday late afternoon.